In this article, we explore the history of the art of floristry. We trace how it has become a booming industry in today’s market.
We also learn how floral design progressed from traditional styles into modern forms. Then, we look into the different bodies of authority in the world of floristry.
Last, we look at the important roles that florists play in the lives of people in their community! We’ll see how their flair for floral design makes an impact on their customers and peers alike.
Interested in a formal course? Want to get certified as an expert on everything related to flowers? We recommend looking into associations that offer programs in floristry, such as:
American Institute of Floral Designers (www.aifd.org).
Society of American Florists (www.safnow.org).
American Floral Endowment (www.endowment.org).
A Quick History on Floristry.
The art of floristry traces back to Eastern practices. It started with styling flowers to give as presents to loved ones.
Later, styles of floral design sprung up from Europe, Japan, and China. This led the way for floristry to become an official business.
In the east, the oriental style of floral design emphasized the lines of flowers. Its main concern was crafting compositions with a pleasing balance.
This stems from their philosophies on harmony and unity. They express this aesthetic through combining flowers and foliage.
In the West, the traditional style of floral design stressed the use of flowers as a whole.
It worked towards an asymmetrical style. Through this, it achieved rhythm and inspiration in the mix of flowers and greens.
Floristry first came to be a business in the Netherlands in the mid-19th century. Merchants sold pre-made bouquets to their patrons as decoration.
Over time, it became an industry offering wholesale orders of flowers. It also provided gardening supplies for the maintenance of flowers.
Retail shops also offered freshly-plucked blooms and arrangements. They designed bouquets for a variety of events based on customers’ requests.
Since the late 19th century, academic institutions have recognized floristry as a formal course. Colleges across the Dutch islands were the very first to offer floristry programs.
This trend expanded across the continent of Europe. Soon, it reached the U.S., where the industry of flower shops began. Florists then worked hard to keep their status as a rising industry in the market.
Today, most flower shops offer delivery services straight to the customer or recipient. They also present the option of placing orders via phone call or their shop’s web site.
What Do Florists Do?
So now we know a great deal more about floristry! We also learned how it turned into a flourishing industry with time.
What you may be wondering next is: What is it that florists do, exactly?
Florists are a part of some of the most meaningful moments in people’s lives! We play a crucial role in birthdays, anniversaries, funerals, and many more occasions.
We commit to helping people share themselves and their feelings through floral bouquets. We’re devoted to providing quality service at all times.
Whatever your needs are, we’ll help you choose the perfect flowers and arrangement!
As florists, we help you celebrate milestones in your lives in a lovely and exciting way. We let you express deep emotions through personalized bouquets!
Here is a short list of all the important things we can help you with:.
- Express your love with exquisite flowers for Valentine’s Day
- Welcome a newborn into the world
- Celebrate your wedding with bouquets and ornaments conveying your unique love.
- Perk up a loved one’s stay in the hospital.
- Honor your mother with a wonderful bouquet on Mother’s day.
- Send your sympathies to a grieving family with a tasteful arrangement of flowers.
- Add the perfect touch to parties and other events.
- Spruce up any event with floral arrangements to match your style.